2 month 5 day -8 day A four-day 2025 Guangzhou Design Week 2023 has concluded successfully! 

Sanfeng Lighting made a striking debut with a massive, 300-square-meter centerpiece ad in the core area of the Poly Pavilion, instantly commanding attention with its dynamic brand image. Meanwhile, column‑wrapped advertisements along the exhibition hall’s main aisle delivered powerful visibility amid a foot traffic of over 450,000 visitors, officially kicking off this year’s Design Week. 

Hall 3 of the Poly World Trade Center Expo in Guangzhou, one of the flagship venues of Guangzhou Design Week, anticipates the industry’s most cutting-edge trends in residential space design. Focusing on the realm of bespoke smart home solutions and feng shui‑inspired interiors, it brings together high‑end custom‑made brands and leading whole‑home smart‑home providers for luxury villas and grand residences, creating a multidimensional, personalized ecosystem that showcases the transformative potential of technology in enhancing living environments.

As a leading brand in the whole-home smart‑home sector, Sanfeng Lighting has exhibited at the show for eight consecutive years. At this year’s event, the brand made its debut in Hall 3 of the Guangzhou Poly World Trade Center Expo, drawing intense attention from the design community thanks to its strong industry influence. 

This exhibition is themed “Intelligence Unleashed, Heartlight Illuminated,” echoing the 2025 Guangzhou Design Week’s ethos of “Dearness” and integration. With intelligence at its core, cross-disciplinary collaboration as its bridge, and a steadfast original vision as its guiding principle, it creates a harmonious convergence of smart technology and design aesthetics. 

With its cutting-edge industry positioning and unwavering commitment to craftsmanship, Sanfeng Lighting has drawn a host of industry leaders and elite designers to visit, check in, and engage in meaningful discussions on design. Inside the exhibition hall, the atmosphere was luminous, with accolades pouring in. 

The exhibition space is meticulously designed to deconstruct the “Smart Start, Heartlight” theme, with the whole‑home smart home and intelligent lighting zones serving as its core areas. Through the dynamic interplay of intelligence and light, it showcases a cutting‑edge, beautifully crafted modern lifestyle. 

Venturing deeper into the exhibition hall offers a more profound exploration of the Sanfeng Lighting brand. A robust, original‑design ethos is the driving force behind Sanfeng Lighting’s enduring vitality and continuous evolution. Centered on original design, we weave together three core pillars—Sanfeng’s proprietary product lineup, exclusive content from Sanfeng’s designer‑collaboration IP, and co‑branded collections with renowned designers—creating a closed‑loop ecosystem that integrates “exhibition, dialogue, and co‑creation.”

We resonate with every designer in attendance through our time-honored craftsmanship, painstakingly refined over years, and our original designs that embody countless hours of dedication, conveying a sincere and passionate commitment to the very essence of design. 

The He Wang collection, co‑created by SUFN Sanfeng Lighting and renowned designer Lai Xudong, made a stunning debut on “Dream Home Makeover Season 12.” With its exquisite craftsmanship, warm and inviting lighting effects, and distinctive design, it won the hearts of countless viewers. This time, the entire He Wang series was showcased, drawing large crowds of designers and show fans to stop by—making it one of the exhibition’s most popular star products. 

At the exhibition, Teacher Lai Xudong personally visited the Sanfeng Lighting pavilion and engaged in a warm conversation with Yang Chunhua, General Manager of Sanfeng Lighting. Lai Xudong remarked that this collaborative partnership with the Sanfeng team demonstrates their exceptional ability to bring creative ideas to life and their unwavering commitment to craftsmanship, resulting in highly distinctive lighting solutions for end‑users. He also expressed his anticipation for future collaborations that will spark even more innovative and inspiring outcomes. 

The Chunxiao series is a line of decorative lighting fixtures co‑designed by Sanfeng Lighting and Professor Zhang Xin, a professor at the School of Arts of Soochow University, doctoral supervisor, one of Guangdong Province’s Top Ten Industrial Designers, and a visiting scholar at Politecnico di Milano under a national government program. It features… “ Silkworm in Spring ” Drawing inspiration from light and design, we convey a spirit of enduring vitality and positive energy.

The Acorn Collection draws its design inspiration from the acorns of oak trees, featuring a soft, graceful, and dynamic aesthetic that uses light to convey a spirit of resilience and delicate refinement. 

At this exhibition, star‑studded lighting fixtures such as the Acorn series table lamps, the Chunxiao series handheld lamps, and the Xingmu hand lamps were proudly on display, accompanied by heartwarming special sales. By using light to create a warm and inviting atmosphere, these products have won the favor of numerous designers thanks to their outstanding functionality and distinctive original designs. 

Sanfeng’s whole-house smart home system and intelligent ecosystem products, the centerpiece of this exhibition, were unveiled to deliver a more comprehensive and seamless user experience. Sanfeng also showcased its latest smart cinema… K The system features immersive audio engineered with professional acoustic tuning, delivering a more three-dimensional and premium smart‑home experience throughout the entire house. 

The Tianzhi and Tianyue series are equipped with the SUFN OS whole‑home smart home system, featuring exquisitely refined design and robust capabilities for building intelligent ecosystem scenarios. They aim to deliver a brand‑new smart‑product experience for high‑end villas and luxury residences, while pioneering cutting‑edge whole‑home smart home solutions. 

Under the guidance of the national “Quality‑Driven Nation” strategy, the 2025 (3rd) China Pan‑Home Original Design Festival was officially launched. Hosted by the China Building Materials Circulation Association, the event aims to establish a collaborative platform integrating industry, academia, and research, bring together leading expert judges, and drive innovation in the industry through design. At the awards ceremony held at the Guangzhou International Procurement Center, Sanfeng Lighting earned two prestigious honors—“Original Product” and “Original Brand”—thanks to its robust original‑design capabilities and forward‑thinking innovative vision. 

During the same period, Sanfeng Lighting was awarded the “Red Cotton Award for Design—Craftsmanship Award” at the Red Cotton Design Awards, initiated by Guangzhou Design Week. Established in 2006, the Red Cotton Design Awards are one of China’s longest‑standing and most prestigious design accolades, enjoying widespread public recognition in the consumer market.

Looking ahead, Sanfeng Lighting will continue to deepen its commitment to original design, infusing the broader home‑furnishings industry with fresh vitality through a steady stream of innovative designs, and helping Chinese original design shine on the global stage. 

As a leading brand in the whole‑home smart home industry, Sanfeng Lighting has set its sights on becoming a beacon brand for the sector. Guided by an innovation‑driven growth strategy, the company remains committed to original design, cultivates strong ties with designer channels, and stays in sync with both designers and consumers. As a result, it has emerged as an indispensable industry benchmark within the design community, earning widespread attention from both inside and outside the sector. During this period, Mr. Yang Chunhua, founder and general manager of Sanfeng Lighting, and Mr. Chen Bin, deputy general manager of the Marketing Center, were invited to participate in interviews with numerous prominent media outlets, including Sina Home, Sohu Home, Pacific Home, NetEase Home, Guzhen Lighting News, the Real Estate Channel of Guangdong TV, and Da Mingliang, where they jointly explored and analyzed the latest trends shaping the smart home industry. 

Mr. Yang Chunhua emphasized that sustained innovation is the cornerstone for companies to maintain a competitive edge in an increasingly challenging industry landscape. Over the past four years, Sanfeng Lighting has consistently focused on cultivating the designer channel, establishing multi‑dimensional platforms for exchange and professional development—such as hosting the Sanfeng Designer Mountain‑Climbing Festival and organizing European design study tours—thereby broadening designers’ industry perspectives, enhancing their professional design thinking, and continuously fueling the company’s own innovative momentum. 

Mr. Chen Bin stated that since Sanfeng Lighting officially entered the smart home sector in 2023, it has earned recognition from industry designers and consumers alike—thanks to its exceptional product innovation, keen market insights, and professional implementation capabilities—resulting in significant progress in the development of its whole‑home smart solutions. Looking ahead, Sanfeng Lighting will remain focused on the whole‑home smart market, further strengthen its business strategy, and strive to deliver higher‑quality, more tailored smart home service solutions to its customers. 

In the spirit of design, we invite design enthusiasts and steadfast advocates of originality from all walks of life to visit our exhibition hall, check in, and explore. Amid the rich aroma of coffee, you can peruse the exhibits while engaging in lively conversations with like-minded designer peers, sparking inspiration and savoring a truly “coffee‑infused” experience. 

The exhibition hall was bustling with visitors, and the vibrant, enthusiastic atmosphere of interaction reached its peak. This was not only a grand event to savor cutting-edge design but also a cherished opportunity to connect with design enthusiasts from all corners of the globe. 

With this, the four-day 2025 Guangzhou Design Week has come to a successful close, yet SUFN Sanfeng Lighting’s original vision and its pursuit of intelligent innovation remain unwavering.

We will continue to deepen our brand’s core values, leveraging technology to elevate aesthetics and delivering smarter home solutions that are both innovative and deeply human‑centered. Partnering with design collaborators across industries, we will align with the pulse of technological innovation, using light as a medium and design as a bridge to co‑create boundless possibilities for better living.